Why would you spend a small fortune on high-end imported beauty products that use your continent’s indigenous resources? Sounded crazy enough to Sarah Ferdjani (Niger), so she teamed up with friend Manoli Ekra (Cote D’Ivoire) to create Talowa, a natural head-to-toe beauty brand.
“We know we have that tradition — it’s always been there,” Ferdjani said. “We talk about the ‘organic movement’ — we’ve been the most organic continent ever.”
Half Arab and Tuareg, Ferdjani’s cultures are no stranger to natural skincare and haircare. Dates, honey, and pure oils are integral parts of recipes passed down from the women in her family. Inspired by these recipes for long hair and glowing skin, Ferdjani and Ekra began the research and experimentation process.“My bedroom became some kind of lab,” FerdanjI said. “I would buy coconuts, rose water from Algeria, and mud clay from Morocco.” [···]